Why use Snapchat for your business?
When it comes to social media, Snapchat is the baby of the bunch. Released in 2011, the private messaging app that changed the way we created and shared content has had its fair share of stories in the media. But despite all of that, Snapchat is one of the best platforms for engaging with your audience.
Is Snapchat right for your business?
Like we’ve mentioned before, it’s all about advertising in your year. Knowing where your audience spends time is key to successful marketing. If you’re selling funeral plans, it’s probably best to avoid Snapchat. Looking for millennials? You’ve come to the right place! Snapchat currently boasts 166 million daily active users, with 55 million users based in Europe. These users open the app over 18 times a day and spend well over 30 minutes a day on the app. Despite popular belief, Snapchat isn’t just for kids. 70% of Snapchat users are under the age of 34 and 45% of users are aged between 18 and 24. So how do you use Snapchat for your business?
1) Create Fun Content With Snapchat Filters.
2) See Behind The Scenes
Snapchat can offer another view to your brand. Think of Snapchat as a fresh of breath air where you can post the behind the scenes of the professional stuff, your outtakes if you like.
3) Build An Audience
With every platform you use, you have to build a relevant audience. Snapchat is no different.
Snapchat creates a unique code for each user, similar to a QR code! Your Snap code can be saved and shared across multiple platforms. Using a work mobile for Snapchat? If you add all of your clients’ contact numbers in there you can actually add them if their number is linked up to their account!
4) Take Overs / Collabs
Collaborating with other Snapchat accounts can help grow your audience.
For instance, a wedding photographer might do a crossover or take over of a bridal gown company. They’d deliver short 10 seconds videos with content based on why it’s important to pick the perfect photographer for your wedding. They’d then leave their Snap handle on every post. In turn, new brides to be who are currently planning on setting up their wedding would have met a wedding photographer who has given them valuable content. This guy or gal can expect a few new followers!
You can also use this within your team. Sometimes the day to day life of a business can seem boring. But your team might have a different perspective. This also lets your audience get to know your business, similar to point 2!
5) Cross Platforms
Snapchat is a go to creative tool for social media. Think about this… In the last couple of weeks, how many pictures have you seen with some sort of Snapchat filter on? The dog filter, cat filter, face swaps etc. They’re all created on Snapchat then shared on other social media platforms. With this in mind, it’s becoming the norm to share the creative of other apps onto social media.
Snapping to your story allows you to show all of your audience a post. If you’ve built the right audience they will respond to this content. You can also add links to these posts directing your audience to a sell or extended content! If you’re wanting to reach a wider audience you can add a snap to the “Our Stories” section…
7) Snap Maps
Snap maps is the latest feature to be added to Snapchat and crucial for using Snapchat for your business. It was greeted with mass criticism due to peoples locations being able to be viewed whilst they used the app. With all the negatives aside, Snap Maps is the update the app needed it’s what the News Feed was to Facebook.
If you Snap in your location and add it to the “our story” every user looking at that location will be able to see your Snap! This broadens your audience. You can use this to show off the latest deals in store.
If you’re a little creeped out by Snap Maps you can always turn off the feature in your settings.
Geofilters are a great way to advertise on Snapchat. All you do is create a graphic and select the duration and location you want your filter to appear. This is ideal if you’re running a workshop, giving a presentation, running a stall on a fair or you want to impress at a big client meeting.
This also ties in nicely to point 5. Users of Snapchat tend to share their post that was created on Snapchat across other platforms. Use this to your advantage and create a cool filter!
9) Snap Ads
Snap Ads lets you post a bite-sized photo or video made for mobile. These feature in between users stories and on the “Discover” section. So someone can be viewing Sky Sports and an advert might pop up for your gym.
Snapchat recently opened their advertising platform to digital marketing agencies and brands. This means you can target all of these users based on age, gender, languages, location & advanced demographics. We jumped at the opportunity to sign up and are now happy to announce that we’re officially advertisers on Snapchat!
Want to give Snap Ads a whirl? Click here to contact us.
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