Why I’ve Finally Updated My Linkedin Profile.
When it comes to social media, I like to think I’m up to date with the majority of platforms. Facebook, Instagram & Snapchat are my go to platforms when it comes to creating content for Pixel Boy and over the past 2 years, I’ve found them to be the most successful when it comes to building the brand you all know today. Something I tend to do every month or so is to check the Appstore’s top charts. I like to see what social apps are growing within the chart and I play about with them and make a decision whether I think it will stick or fade. Because of this, I’ve been testing numerous social platforms to see where the attention will go next. Anchor is pretty high on my list, so expect to see more from that soon.
On the quest to find the newest platform I’ve started to retry older social accounts that I felt had grew a little stale. Two “major” platforms on the stale list were Twitter and Linkedin. It’s no secret I have never been a fan of the latter, for those of you that have me on the platform, you will have noticed my summary simply stated “I Hate Linkedin.”
Why my summary was “I hate Linkedin.”
Linkedin had, and still has its faults.When I wrote the summary back in 2015 it was simply because it was true. I hated the platform. I hated the stupid spam messages I was getting from recruiters and the messages from people trying to recruit me. I hated the “look how good of an employer I am” posts with the welcome pack desk pictures. I hated all the self-proclaimed “gurus” and “masters”. I hated the “look how much money I’ve earned this month” posts (we all know you rented that Bugatti or hired out a yacht for a day or withdrew your full amount from the bank and ran back after you took the picture because you had to pay bills. You’re not fooling anyone Jamie*).
All jokes aside at the time the platform was very limited. I mean it was only this year that the app actually allowed native video posts!
So I decided to not waste my time or effort updating content frequently on the platform and simply stated “I hate linkedin.”
Why I’ve finally updated my Linkedin profile.
When looking for new social platforms I like to go in with fresh eyes. I tend to spend a good while understanding the platform and the audience. The lucky few out of the platforms will get a lot more of my time and the really lucky few, I’ll use daily. These are platforms I keep a solid eye on and deploy content when I believe the time is right. One of the problems with Linkedin was that I had an opinion of the platform before running my own business.
One of the problems with Linkedin was that I had an opinion of the platform before running my own business. So when Microsoft acquired Linkedin in late 2016 for a solid $26 billion (£20.15 billion), I was curious as to where the tech giant would take the social platform. The recent introduction of native video got my attention, I watched the platform for a few more weeks and decided it was time to use the platform with a new set of eyes.
Is Linkedin right for you and your business?
With any platform you’re planning to take your business to, it’s all about knowing the audience.
According to Linkedin the platform is: “the world’s largest professional network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world’s professionals to make them more productive and successful.”
So if you’re looking to sell clothing to teens, you’re in the wrong place. However, if like me you operate a b2b company, it would be stupid not to have an active voice within the Linkedin community.
Will “I hate Linked.” return to my profile?
It’s possible. Nothing is ever set in stone when it comes to digital marketing. When I started Pixel Boy back in 2015 I was often asked “what’s the business plan?” I’d always respond with “to have no plan”. I honestly believe that the major issue with a lot of marketers is that they become set in their ways. I hear from clients how they’ve been told to go all in on Twitter and ignore Instagram because it’s “just for kids” or likewise for Snapchat. I honestly believe that the major issue with a lot of marketers is that they become set in their ways. I hear from clients how they’ve been told to go all in on Twitter and ignore Instagram because it’s “just for kids” or likewise for Snapchat.
As more content is posted we’ll see if I become bombarded with spam messages and take on a new hatred for the platform. But for now, I’m looking forward to sharing content and meeting new people!
*It’s worth noting Jamie is a fictional character, I don’t think I have any Jamie’s on my Linkedin and if I do, it’s nothing personal!